SB
Swapnil Barhate
Swapnil Barhate
Acquisition economics · 000%
Swapnil Barhate.
01 Swapnil BarhateAvailable Q2 · 2026

Ifixacquisitioneconomicsforbusinesses.

Most founders don't have a marketing problem. They have a CAC problem wearing a marketing costume. I cut what you pay to acquire a customer, rebuild your positioning so it stays cut, and put the digital systems, automation and workflows in place so the business runs without being chased.

Book a 20-min call
Swapnil Barhate, acquisition economics consultant
Vorteconn · Founder
Swapnil Barhate

Started as a software engineer, moved into marketing, then product management, and now build businesses as founder of Vorteconn — with personal consulting for a few businesses.

7 years

in performance and product marketing, since 2019

10 brands

worked with directly

₹2 Cr+

in ad spend managed

Most people who can fix a CAC problem have never fixed a message. Most people who can fix a message have never run a Meta ads account — and almost none of them will go on to build the systems, automations and workflows that keep it working. I do all three.

02 Does any of this sound familiar?

01

Your ad costs keep rising and revenue doesn't.

02

You've changed agencies twice and nothing changed.

03

You're getting leads but they don't close.

04

Nobody can tell you what a customer actually costs you.

Founder reviewing acquisition numbers late in the day
The real cost
Spend keeps climbing. The number nobody owns is what one customer costs.

These are all the same problem. It sits in your numbers, not your creative.

03 The 6-month diagnostic

Fixed fee

Six months, run week by week. I go through your funnel end to end and hand you a written plan with the specific fixes and what each one should move.

  • Every channel you spend on
  • What a customer costs you, by source
  • Your unit economics, end to end
  • Your positioning and messaging
  • Your team and agency setup
₹1,62,000 – ₹3,27,000/ month
Fixed monthly fee, for the six months of the engagement.
Varies within this range depending on scope.
Book a 20-min call
Working session mapping the acquisition funnel on a board
Six months
Audit, unit economics, positioning, channel plan — then a written plan your team can run.
Month 1 · Weeks 1–401

Audit

I go through every channel you spend on, your website, your sales follow-up and your reporting — and write down what's actually happening.

Month 2 · Weeks 5–802

Unit economics teardown

What one customer costs you by source, what they're worth, and where the money leaks between the click and the close.

Months 3–4 · Weeks 9–1603

Positioning and channel plan

What you should be saying, to whom, and which channels deserve the budget — plus the digital systems, automation and workflows that should carry it, with the ones you should stop funding named plainly.

Months 5–6 · Weeks 17–2404

Written plan and walkthrough

A document you can hand to your team or agency, plus sessions where I walk you and them through it and stay close while the first fixes go live.

01
A cost-per-customer number

By channel, by source, defensible.

02
A positioning rewrite

One story your team can repeat.

03
Systems that hold it

Tracking, CRM and workflows built in.

If it makes sense after, I stay on as your fractional marketing lead.

Monthly retainer · 3-month minimum

04 Skills

What I actually do
  • Meta ads95%

    ₹2 Cr+ managed across lead gen, D2C and events.

  • Google Ads & YouTube88%

    Search, Performance Max and demand capture.

  • Creative testing90%

    Offer and angle tests read on CAC, not CTR.

  • Budget allocation92%

    Move spend to the sources that close, cut the rest.

Tools I work in

  • Meta Ads Manager
  • Google Ads
  • GA4
  • Google Tag Manager
  • HubSpot
  • Zoho CRM
  • Zapier / Make
  • n8n
  • Looker Studio
  • Notion
  • Webflow
  • Figma
  • SQL
  • Airtable

05 Case studies

In detail
Vorteconn logo

Vorteconn

Founder · 2026 — Present

My own business
The problem
  • Companies doing ₹5–25 crore keep spending more to get the same customer, and nobody in the building can say what that customer costs.
  • Founders are sold campaigns and creative when the leak is in pricing, positioning, follow-up and the systems in between.
What the market gets wrong
  • Agencies are paid for activity, so they optimise for reports, not for what a customer costs to acquire.
  • The people who can read the numbers rarely fix the message, and almost nobody stays to build the digital systems, automation and workflows that hold the fix in place.
Why I built Vorteconn
  • Built Vorteconn as a business engineering company — acquisition economics, positioning, digital systems, automation and workflows delivered as one engineering practice, not an agency retainer.
  • The company runs on a fixed-fee diagnostic: audit, unit economics, positioning and channel plan, then a written plan the team can run, with the systems built to hold it.
  • Delivery is a team effort at Vorteconn — engineering the tracking, CRM and workflows so the improvement doesn't depend on anyone being chased.
  • Separately, I take a small number of personal consulting engagements with businesses that want me directly on their numbers — a few at a time, no retainer required to start.

Where it stands — Vorteconn is the business engineering practice; personal consulting is limited to 4 engagements for Q2 2026, built on 7 years of doing this inside other people's businesses.

LXL Ideas logo

LXL Ideas

Product Marketing Manager · 2022 — 2026

+182% pipeline
The situation
  • A large education-events business with strong brand recall and weak commercial follow-through.
  • Marketing was producing volume; sales could not tell which of it was worth chasing.
What I found
  • Enquiries were being counted as wins, so nobody knew which channel actually produced revenue.
  • The pitch changed depending on who was in the room — schools, sponsors and partners heard three different stories.
What I did
  • Rebuilt tracking so every enquiry carried its source, cost and stage all the way to the closed deal.
  • Cut the channels that produced enquiries but never closed, and moved that budget to the two that did.
  • Rewrote the offer into one clear story per audience, with proof attached, and put it into the deck, the site and the outbound scripts.
  • Set a weekly number review with sales so the plan corrected itself instead of waiting for the quarter.

Result — Qualified pipeline grew 182% over the period, and I was promoted twice in three and a half years.

Also worked with

And many moreacross industries and business models

06 How I work

01

Look before you build.

I find out what's actually wrong before anyone designs, writes or spends anything.

02

The numbers decide.

What we do next is chosen by what your numbers say, not by what looks good.

03

Say one thing clearly.

A business that's easy to explain gets cheaper to sell every year. A vague one gets dearer.

04

Test small, then commit.

Small bets you can measure in two weeks beat big launches you can't undo.

Writing the plan beside a performance dashboard
The method
Read the numbers, fix the message, then build the systems that hold it in place.
₹2 Cr+
Ad spend managed
10 brands
Brands worked with directly

07 Background

2026
2026 — Present

Vorteconn

Founder

Business engineering company — acquisition economics, positioning, digital systems and automation. Alongside it, I take a small number of personal consulting engagements directly with founders.

2022
Sept 2022 — 2026 · 3.5 years

LXL Ideas

Product Marketing Manager

Joined in digital media, promoted twice in three and a half years. Ran product marketing, paid acquisition and the reporting the leadership team used to make budget calls.

May 2022 — Aug 2022

Udhaivi Healthcare

Digital Marketing Strategist

Set up the brand's digital acquisition from scratch.

2019
Nov 2019 — Apr 2022 · 2.5 years

Logyana Solutions

Co-Founder / CMO

Built and ran the marketing function of my own company — pricing, positioning, acquisition and the team behind it.

May 2019 — Nov 2019

Dreamspark India

Co-Founder / Operations

First venture — operations and go-to-market.

B.E. Information Technology, Sinhgad Institute of Technology (Pune University), 2016 — 2020.

08 Contact

Tell me what's broken.

Send me a message with what your business does and what isn't working. If I can help, I'll tell you how. If I can't, I'll tell you that too.

WhatsApp me Book a 20-min call
connect@swapnilbarhate.com
Visit Vorteconn
Currently taking
4 engagements
for Q2 · 2026
How we can work together
  • 6-month diagnostic, fixed monthly fee
  • Fractional marketing lead, monthly